Basic Marketing Research /
Churchill, Gilbert A.
Basic Marketing Research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - Mason, Ohio : South-Western, c2004. - xxvii, 738 p. : ill. ; 29 cm.
Includes bibliographical references and index.
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.
0324190972
2003-103984
Marketing research.
HF5415.2 / .C49 2004
658.8/3
Basic Marketing Research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - Mason, Ohio : South-Western, c2004. - xxvii, 738 p. : ill. ; 29 cm.
Includes bibliographical references and index.
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.
0324190972
2003-103984
Marketing research.
HF5415.2 / .C49 2004
658.8/3