Business research projects / A.D. Jankowicz.
Material type:
TextPublication details: New York : Chapman & Hall, 1995.Edition: 2nd edDescription: 398 p. 26 cmISBN: - 0412636506 (pbk.)
- HD30.4 .J36 1988
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| HD30.4 .F8278 1983 بحوث العمليات: نظرية وتطبيق/ | HD30.4 .F8278 1983 بحوث العمليات: نظرية وتطبيق/ | HD30.4 .J36 1988 Business research projects / | HD30.4 .J36 1988 Business research projects / | HD30.4 .J866 2009 أساسيات وطرق البحث العلمي في الإدارة/ | HD30.4 .K86 2017 Business Research Methods / | HD30.4 .M57 2015 Business Research Methods / |
Getting Started. What this book is about. The purpose and objectives of a project. Choosing a topic. Standards of assessment. Getting organized for takeoff. What is research anyway. The role you're in. Reviewing and using the literature. Planning empirical work. Methods and techniques. Semi-structured, open-ended techniques. Fully-structured techniques. Further techniques. Writing it up.
This textbook provides the student with an up-to-date guide to the qualitative and quantitative techniques used in business research and project work. The second edition is revised throughout and retains the same practical and problem-oriented approach as the first edition.
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