Business research projects /
Jankowicz, A. D.
Business research projects / A.D. Jankowicz. - 2nd ed. - New York : Chapman & Hall, 1995. - 398 p. 26 cm.
Getting Started. What this book is about. The purpose and objectives of a project. Choosing a topic. Standards of assessment. Getting organized for takeoff. What is research anyway. The role you're in. Reviewing and using the literature. Planning empirical work. Methods and techniques. Semi-structured, open-ended techniques. Fully-structured techniques. Further techniques. Writing it up.
This textbook provides the student with an up-to-date guide to the qualitative and quantitative techniques used in business research and project work. The second edition is revised throughout and retains the same practical and problem-oriented approach as the first edition.
0412636506 (pbk.)
Business management.
Research Projects.
HD30.4 / .J36 1988
Business research projects / A.D. Jankowicz. - 2nd ed. - New York : Chapman & Hall, 1995. - 398 p. 26 cm.
Getting Started. What this book is about. The purpose and objectives of a project. Choosing a topic. Standards of assessment. Getting organized for takeoff. What is research anyway. The role you're in. Reviewing and using the literature. Planning empirical work. Methods and techniques. Semi-structured, open-ended techniques. Fully-structured techniques. Further techniques. Writing it up.
This textbook provides the student with an up-to-date guide to the qualitative and quantitative techniques used in business research and project work. The second edition is revised throughout and retains the same practical and problem-oriented approach as the first edition.
0412636506 (pbk.)
Business management.
Research Projects.
HD30.4 / .J36 1988