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Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill , 2013.Edition: 6th edDescription: xxvii,642 p.: ill.; 28 cmISBN:
  • 9780071086967
Subject(s): LOC classification:
  • HD9980.5 .Z48 2013
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library First Floor HD9980.5 .Z48 2013 (Browse shelf(Opens below)) 1 Available 23867
Books Library First Floor HD9980.5 .Z48 2013 (Browse shelf(Opens below)) 2 Available 23868
Books Library First Floor HD9980.5 .Z48 2013 (Browse shelf(Opens below)) 3 Available 23869

Includes index.

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