Normal view MARC view ISBD view

Services marketing: integrating customer focus across the firm /

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6th ed. - New York : McGraw Hill , 2013. - xxvii,642 p.: ill.; 28 cm.

Includes index.

ISBN: 9780071086967

Subjects--Topical Terms:
Service industries----Marketing.
Customer services.
Marketing.

LC Class. No.: HD9980.5 / .Z48 2013

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Services marketing: integrating customer focus across the firm /

Contact Us

Library Hours