Strategic Management / Cliff Bowman, David Asch.
Material type:
TextPublication details: London.: Macmillan Edeucation., c1988.Edition: 2nd edDescription: xii, 407.: ill.; 24 cmISBN: - 0333387651
- HD3028 .B693 1988
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HD3028 .B693 1988 (Browse shelf(Opens below)) | 1 | Available | 83 |
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| HD2932 .J355 2007 International business strategy in emerging country markets : the institutional network approach / | HD3023 .S655 1997 30 Minutes : To Make The Right Decision / | HD3023 .S655 1997 30 Minutes : To Make The Right Decision / | HD3028 .B693 1988 Strategic Management / | HD3028 .C64313 2002 Corporate Strategy : | HD3028 .C64313 2002 Corporate Strategy : | HD3028 .F563 1997 30 Minutes : To Write a Business Plan / |
Includes index.
Table of contents: Introduction - Ojectives - Strategy Formulation - External Appraisal - Internal Appraisal - Strategic Options - Financial Strategies - Strategic Selection - Making the Strategy Operational - Managing Change - Strategy and Structure - Social and Psychological Influences - Power - Models of Strategic Decision Making - Not for Profit Organisations
Summary: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning
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