Strategic Management /
Bowman, Cliff.
Strategic Management / Cliff Bowman, David Asch. - 2nd ed. - London.: Macmillan Edeucation., c1988. - xii, 407.: ill.; 24 cm.
Includes index.
Table of contents: Introduction - Ojectives - Strategy Formulation - External Appraisal - Internal Appraisal - Strategic Options - Financial Strategies - Strategic Selection - Making the Strategy Operational - Managing Change - Strategy and Structure - Social and Psychological Influences - Power - Models of Strategic Decision Making - Not for Profit Organisations
Summary: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning
0333387651
strategic management--strategic planning.
HD3028 / .B693 1988
Strategic Management / Cliff Bowman, David Asch. - 2nd ed. - London.: Macmillan Edeucation., c1988. - xii, 407.: ill.; 24 cm.
Includes index.
Table of contents: Introduction - Ojectives - Strategy Formulation - External Appraisal - Internal Appraisal - Strategic Options - Financial Strategies - Strategic Selection - Making the Strategy Operational - Managing Change - Strategy and Structure - Social and Psychological Influences - Power - Models of Strategic Decision Making - Not for Profit Organisations
Summary: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning
0333387651
strategic management--strategic planning.
HD3028 / .B693 1988