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Harvard Business Essentials : Marketer's Toolkit : The 10 Strategies You Need to Succeed.

Contributor(s): Material type: TextTextSeries: Harvard business essentials seriesPublication details: Boston, Mass. : Harvard Business School Press, c2006.Description: xviii, 230 p. : ill. ; 24 cmISBN:
  • 1591397626 (alk. paper)
  • 9781591397625
Other title:
  • Marketer's toolkit
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415 .H24333 2006
Online resources: Summary: Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library First Floor HF5415 .H24333 2006 (Browse shelf(Opens below)) 1 Available 11711
Books Library First Floor HF5415 .H24333 2006 (Browse shelf(Opens below)) 2 Available 7777

Includes bibliographical references and index.

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.

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