Harvard Business Essentials : Marketer's Toolkit : The 10 Strategies You Need to Succeed.
Material type: TextSeries: Harvard business essentials seriesPublication details: Boston, Mass. : Harvard Business School Press, c2006.Description: xviii, 230 p. : ill. ; 24 cmISBN:- 1591397626 (alk. paper)
- 9781591397625
- Marketer's toolkit
- 658.8/02 22
- HF5415 .H24333 2006
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HF5415 .G477 1991 Writing and Implementing A Marketing Plan/ | HF5415 . G553 2009 Strategic Marketing Planning/ | HF5415 .H24333 2006 Harvard Business Essentials : Marketer's Toolkit : The 10 Strategies You Need to Succeed. | HF5415 .H24333 2006 Harvard Business Essentials : Marketer's Toolkit : The 10 Strategies You Need to Succeed. | HF5415 .H24335 2001 Harvard business review on marketing. | HF5415 .H337 1998 أساسيات التسويق/ | HF5415 .H337 1998 أساسيات التسويق/ |
Includes bibliographical references and index.
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
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