Harvard Business Essentials : Marketer's Toolkit : The 10 Strategies You Need to Succeed.
Harvard Business Essentials : Marketer's Toolkit : The 10 Strategies You Need to Succeed.
Marketer's toolkit
- Boston, Mass. : Harvard Business School Press, c2006.
- xviii, 230 p. : ill. ; 24 cm.
- Harvard business essentials .
- Harvard business essentials series. .
Includes bibliographical references and index.
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
1591397626 (alk. paper) 9781591397625
Marketing--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
HF5415 / .H24333 2006
658.8/02
Includes bibliographical references and index.
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
1591397626 (alk. paper) 9781591397625
Marketing--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
HF5415 / .H24333 2006
658.8/02