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Principles of advertising & IMC / Tom Duncan.

By: Material type: TextTextPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:
  • 978 0071111188
Subject(s): LOC classification:
  • HF5415.13 .D846 2005
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library First Floor HF5415.13 .D846 2005 (Browse shelf(Opens below)) 3 Available 33045
Books Library First Floor HF5415.13 .D846 2005 (Browse shelf(Opens below)) 4 Available 33046
Books Library First Floor HF5415.13 .D846 2005 (Browse shelf(Opens below)) 1 Available 27286
Books Library First Floor HF5415.13 .D846 2005 (Browse shelf(Opens below)) 2 Available 27287

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

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