Principles of advertising & IMC / Tom Duncan.
Material type: TextPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:- 978 0071111188
- HF5415.13 .D846 2005
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HF5415.13 .C47 2013 Supply chain management: strategy, planning and operation / | HF5415.13 .C47 2019 Supply chain management: strategy, planning and operation / | HF5415.13 .C6348 2005 The Marketing Plan / | HF5415.13 .D846 2005 Principles of advertising & IMC / | HF5415.13 .D846 2005 Principles of advertising & IMC / | HF5415.13 .D846 2005 Principles of advertising & IMC / | HF5415.13 .D846 2005 Principles of advertising & IMC / |
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
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