Principles of advertising & IMC / (Record no. 12214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00762cam a22002294a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000116685 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160214s2005 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0071111188 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201603011022 |
| Level of effort used to assign nonsubject heading access points | aalzain |
| Level of effort used to assign subject headings | 201602141021 |
| Level of effort used to assign classification | akushoob |
| -- | 201602140831 |
| -- | akushoob |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .D846 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Tom |
| 9 (RLIN) | 28521 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of advertising & IMC / |
| Statement of responsibility, etc. | Tom Duncan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, IL : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 774 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Revision of: IMC / Tom Duncan. 1st ed. 2002. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 22267 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.13 .D846 2005 | 33045 | 21/12/2024 | 3 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.13 .D846 2005 | 33046 | 21/12/2024 | 4 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.13 .D846 2005 | 27286 | 21/12/2024 | 1 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.13 .D846 2005 | 27287 | 21/12/2024 | 2 | 21/12/2024 | Books |