Marketing : the basics / Karl Moore and Niketh Pareek.
Material type:
TextSeries: The basicsPublication details: London ; New York : Routledge, 2010.Description: vi, 240 p. : ill. ; 21 cmISBN: - 0415380804
- 9780415380805
- 0415380790
- 9780415380799
- 0203967518
- 9780203967515
- HF5415.13 .M664 2006
Contents:
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415.13 .M664 2006 (Browse shelf(Opens below)) | 1 | Available | 17978 |
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| HF5415.13 .M369 2005 Basic Marketing : A Global-Managerial Approach / | HF5415.13 .M3695 1998 Strategic Market Planning : A Blueprint For Success / | HF5415.13 .M65 2015 ادارة التسويق أسس ومفاهيم / | HF5415.13 .M664 2006 Marketing : the basics / | HF5415.13 .M8264 2008 ادارة التسويق: مدخل تحليلى استراتيجى متكامل/ | HF5415.13 .M8264 2008 ادارة التسويق: مدخل تحليلى استراتيجى متكامل/ | HF5415.13 .M8264 2008 ادارة التسويق: مدخل تحليلى استراتيجى متكامل/ |
Includes bibliographical references and index.
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.
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