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Marketing : the basics /

Moore, Karl, 1955-

Marketing : the basics / Karl Moore and Niketh Pareek. - London ; New York : Routledge, 2010. - vi, 240 p. : ill. ; 21 cm. - The basics .

Includes bibliographical references and index.

What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.

ISBN: 0415380804 9780415380805 0415380790 9780415380799 0203967518 9780203967515

Subjects--Topical Terms:
Marketing--Management.
Marketing research.
Consumer behavior--Research.
Export marketing--Management.

LC Class. No.: HF5415.13 / .M664 2006

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