Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
Material type:
TextPublication details: London ; New York : Thames & Hudson, 2010.Description: 311 p. : col. ill. ; 27 cmISBN: - 9780500515402
- 0500515409
- HF5823 .P75 2010
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5823 .P75 2010 (Browse shelf(Opens below)) | 1 | Available | 16242 |
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| HF5823 .G77 2006 Unlocking Creativity in the Workplace: | HF5823 .J66 2008 New poster art / | HF5823 .L23 2004 Advertising by design : creating visual communications with graphic impact / | HF5823 .P75 2010 Creative strategies : idea management for marketing, advertising, media and design / | HF5823 .S26 2013 الإعلان:أنواعه،مبادؤه،وطرق إعداده | HF5823 .S263 2002 Advertising Theory and Practice / | HF5823 .Y478 2006 Advertising/ |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (p. 309-311) and index.
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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