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Creative strategies : idea management for marketing, advertising, media and design /

Pricken, Mario.

Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. - London ; New York : Thames & Hudson, 2010. - 311 p. : col. ill. ; 27 cm.

Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.

Includes bibliographical references (p. 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

ISBN: 9780500515402 0500515409

LCCN: 2010-923354

Subjects--Topical Terms:
Creativity in advertising.
Advertising campaigns.

LC Class. No.: HF5823 / .P75 2010

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