Normal view MARC view ISBD view

Strategy in advertising : matching media and messages to markets and motivations /

Bogart, Leo.

Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart. - 3rd ed. - Lincolnwood, IL : NTC Business Books, c1996. - xxi, 374 p. ; 24 cm.

Includes bibliographical references (p. 315-361) and index.

ISBN: 0844230146 (alk. paper)

LCCN: 95-011297

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B53 1996

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Strategy in advertising : matching media and messages to markets and motivations /

Contact Us

Library Hours