Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal.
Material type: TextPublication details: New York : Van Nostrand Reinhold, c1995.Description: xxviii, 370 p. : ill. ; 24 cmISBN:- 0442020589
- HF6146.I58 J36 1995
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Includes bibliographical references (p. 354-356) and index.
This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail.
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