Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems /
Janal, Daniel S.
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal. - New York : Van Nostrand Reinhold, c1995. - xxviii, 370 p. : ill. ; 24 cm.
Includes bibliographical references (p. 354-356) and index.
This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail.
0442020589
95-010014
Internet advertising.
Internet marketing.
Information storage and retrieval systems--Marketing.
Computer networks.
Online databases.
Information superhighway.
HF6146.I58 / J36 1995
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal. - New York : Van Nostrand Reinhold, c1995. - xxviii, 370 p. : ill. ; 24 cm.
Includes bibliographical references (p. 354-356) and index.
This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail.
0442020589
95-010014
Internet advertising.
Internet marketing.
Information storage and retrieval systems--Marketing.
Computer networks.
Online databases.
Information superhighway.
HF6146.I58 / J36 1995