Essentials of Marketing / Jim Blythe.
Material type:
TextPublication details: London : Financial Times Pitman Publishing, 1998.Description: xiii, 257 p. : ill. ; 25 cmISBN: - 0273630210
- 658.802 21
- HF5415 .B595 1998
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415 .B595 1998 (Browse shelf(Opens below)) | 1 | Available | 894 | |
| Books | Library First Floor | HF5415 .B595 1998 (Browse shelf(Opens below)) | 2 | Available | 895 |
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| HF5415 .A533 2003. Strategic marketing for nonprofit organizations / | HF5415 .B44113 1989 Marketing / | HF5415 .B485 2004 Essentials of marketing / | HF5415 .B595 1998 Essentials of Marketing / | HF5415 .B595 1998 Essentials of Marketing / | HF5415 .B595 2005 Business to Business : Marketing Management/ | HF5415 .B595 2005 Business to Business : Marketing Management/ |
"Financial Times Management"--T. p. verso.
Includes bibliographical references and index.
. What do Marketers Do?2. Marketing Environment and Strategy3. Consumer and Buyer Behaviour4. Segmentation and Targeting5. Market Research6. Product Policy7. Pricing Strategies 8. Distribution9. Marketing Communications and Promotional Tools10. Marketing Planning, Implementation and Control11. International Marketing12. Sustainable Marketing
This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventional marketing planning model. Real life case studies have been used to show how marketing works in the real world.
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