Essentials of Marketing / (Record no. 10357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01438nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001845 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081110s1998 enka | 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273630210 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040056 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002281047 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811121246 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811121232 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811101321 |
| -- | musallam |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B595 1998 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition information | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim. |
| 9 (RLIN) | 10440 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Marketing / |
| Statement of responsibility, etc. | Jim Blythe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Financial Times Pitman Publishing, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 257 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Financial Times Management"--T. p. verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | . What do Marketers Do?2. Marketing Environment and Strategy3. Consumer and Buyer Behaviour4. Segmentation and Targeting5. Market Research6. Product Policy7. Pricing Strategies 8. Distribution9. Marketing Communications and Promotional Tools10. Marketing Planning, Implementation and Control11. International Marketing12. Sustainable Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventional marketing planning model. Real life case studies have been used to show how marketing works in the real world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 2.60 | HF5415 .B595 1998 | 894 | 21/12/2024 | 1 | 5.20 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415 .B595 1998 | 895 | 21/12/2024 | 2 | 21/12/2024 | Books |