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Marketing management / (Record no. 5827)

MARC details
000 -LEADER
fixed length control field	00804nam a2200229 a 4500
001 - CONTROL NUMBER
control field	vtls000120687
003 - CONTROL NUMBER IDENTIFIER
control field	VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250102223033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170705 2016 xx \| 0 eng \|ra d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292092621
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202210311754
Level of effort used to assign nonsubject heading access points	akushoob
Level of effort used to assign subject headings	201707051230
Level of effort used to assign classification	aalzain
Level of effort used to assign subject headings	201707051217
Level of effort used to assign classification	akushoob
--	201707051216
--	akushoob
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.K687 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
9 (RLIN)	2887
245 10 - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Pearson Prentice Hall,
Date of publication, distribution, etc.	c2016.
300 ## - PHYSICAL DESCRIPTION
Extent	714p :
Other physical details	col. ill. ;
Dimensions	29 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	-- Management.
9 (RLIN)	15272
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
Dates associated with a name	1956-
9 (RLIN)	15273
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Suppress in OPAC	No
Koha item type	Course Reserves

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30109	21/12/2024	9	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30101	21/12/2024	1	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30102	21/12/2024	2	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30103	21/12/2024	3	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30104	21/12/2024	4	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30105	21/12/2024	5	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30106	21/12/2024	6	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30107	21/12/2024	7	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	22.53	HF5415.13 .K687 2016	30108	21/12/2024	8	45.06	21/12/2024	Course Reserves
Library of Congress Classification	Library	Library	First Floor	21/12/2024	15.93	HF5415.13 .K687 2016	30110	21/12/2024	10	31.86	21/12/2024	Course Reserves

Marketing management / (Record no. 5827)

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