Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2016. - 714p : col. ill. ; 29 cm.
Includes bibliographical references and index.
9781292092621
Marketing---- Management.
HF5415.13 / .K687 2016
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2016. - 714p : col. ill. ; 29 cm.
Includes bibliographical references and index.
9781292092621
Marketing---- Management.
HF5415.13 / .K687 2016