Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 15th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2016. - 714p : col. ill. ; 29 cm.

Includes bibliographical references and index.

9781292092621


Marketing---- Management.

HF5415.13 / .K687 2016
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