Designing brand identity : (Record no. 16466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000010412 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110914s2009 njua |b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470401422 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470401427 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202301091054 |
| Level of effort used to assign nonsubject heading access points | alawaid |
| Level of effort used to assign subject headings | 201402040215 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201109270914 |
| Level of effort used to assign classification | laila |
| Level of effort used to assign subject headings | 201109270914 |
| Level of effort used to assign classification | laila |
| -- | 201109140951 |
| -- | laila |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NA2728 |
| Item number | W44 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina. |
| 9 (RLIN) | 37114 |
| 245 10 - TITLE STATEMENT | |
| Title | Designing brand identity : |
| Remainder of title | an essential guide for the entire branding team / |
| Statement of responsibility, etc. | Alina Wheeler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 310 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 292-293) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 37115 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 22267 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design. |
| 9 (RLIN) | 37116 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 37117 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 13.70 | NA2728 .W44 2009 | 16549 | 21/12/2024 | 1 | 27.40 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 13.70 | NA2728.W44 2009 | 16548 | 21/12/2024 | 2 | 27.40 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 25.58 | NA2728 .W44 2009 | 16799 | 21/12/2024 | 3 | 51.16 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 25.58 | NA2728 .W44 2009 | 16800 | 21/12/2024 | 4 | 51.16 | 21/12/2024 | Books |