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Designing brand identity : an essential guide for the entire branding team /

Wheeler, Alina.

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2009. - ix, 310 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references (p. 292-293) and index.

ISBN: 9780470401422 0470401427

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.

LC Class. No.: NA2728 / W44 2009

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Designing brand identity : an essential guide for the entire branding team /

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