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International business/

Czinkota, Michael R.

International business/ Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett - 7 ed - USA: Thomson South-Western، 2005 - 782 p: ؛ill. 28 cm

Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business.

ISBN: 0324225326

Subjects--Topical Terms:
Business

LC Class. No.: HF1379 / .C94 2005

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