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Customer relationship management : the foundation of contemporary marketing strategy /

Galka, Robert J.,

Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran & Robert J. Galka. - 2nd ed. - vi, 449 pages ; 26 cm

Revised edition of CRM, 2013.

ISBN: 9781138919525 (pbk)

Subjects--Topical Terms:
Customer relations--Management.

LC Class. No.: HF5415.55 / .G35 2017

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Customer relationship management : the foundation of contemporary marketing strategy /

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