International business / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxviii, 527 p. : col. ill., maps ; 26 cmISBN:- 0130353116
- 658/.049 21
- HD62.4 .W586 2003
Item type | Current library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
Books | Library First Floor | HD62.4 .W586 2003 (Browse shelf(Opens below)) | 1 | Available | 9943 |
Includes bibliographical references (p. 494-503) and indexes.
For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.
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