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International business / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxviii, 527 p. : col. ill., maps ; 26 cmISBN:
  • 0130353116
Subject(s): DDC classification:
  • 658/.049 21
LOC classification:
  • HD62.4 .W586 2003
Summary: For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.
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Item type Current library Call number Copy number Status Barcode
Books Library First Floor HD62.4 .W586 2003 (Browse shelf(Opens below)) 1 Available 9943

Includes bibliographical references (p. 494-503) and indexes.

For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.

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