International business /
Wild, John J.
International business / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxviii, 527 p. : col. ill., maps ; 26 cm.
Includes bibliographical references (p. 494-503) and indexes.
For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.
0130353116
International business enterprises--Management.
International trade.
HD62.4 / .W586 2003
658/.049
International business / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxviii, 527 p. : col. ill., maps ; 26 cm.
Includes bibliographical references (p. 494-503) and indexes.
For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.
0130353116
International business enterprises--Management.
International trade.
HD62.4 / .W586 2003
658/.049