Business research projects / A.D. Jankowicz.

By:

Jankowicz, A. D

Material type: Text

TextPublication details: New York : Chapman & Hall, 1995.Edition: 2nd edDescription: 398 p. 26 cmISBN:

0412636506 (pbk.)

Subject(s):

LOC classification:

HD30.4 .J36 1988

Contents:

Getting Started. What this book is about. The purpose and objectives of a project. Choosing a topic. Standards of assessment. Getting organized for takeoff. What is research anyway. The role you're in. Reviewing and using the literature. Planning empirical work. Methods and techniques. Semi-structured, open-ended techniques. Fully-structured techniques. Further techniques. Writing it up.

Summary: This textbook provides the student with an up-to-date guide to the qualitative and quantitative techniques used in business research and project work. The second edition is revised throughout and retains the same practical and problem-oriented approach as the first edition.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HD30.4 .J36 1988 (Browse shelf(Opens below))	1	Available	2840

This textbook provides the student with an up-to-date guide to the qualitative and quantitative techniques used in business research and project work. The second edition is revised throughout and retains the same practical and problem-oriented approach as the first edition.

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Business research projects / A.D. Jankowicz.

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