How to improve your marketing copy / Ian Linton

By:

Linton, Ian

Material type: Text

TextPublication details: London : Kogan Page, 1993Description: 151 p ; 24 cmISBN:

074940891X

Subject(s):

Advertising copy

LOC classification:

HF5825 1993

Summary: A practical guide for sales and marketing personnel who must write and prepare the copy for promotional material. It provides an outline for the content of brochures, annual reports, sales proposals, presentations, direct marketing aids and sales support.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5825 1993 (Browse shelf(Opens below))	1	Available	1215
Books	Library First Floor	HF5825 1993 (Browse shelf(Opens below))	2	Available	1214

A practical guide for sales and marketing personnel who must write and prepare the copy for promotional material. It provides an outline for the content of brochures, annual reports, sales proposals, presentations, direct marketing aids and sales support.

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How to improve your marketing copy / Ian Linton

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