How to improve your marketing copy / (Record no. 13717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00939nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000003068 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081215s1993 enk | 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB 94-7532 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074940891X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040106 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201004071338 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200812151503 |
| Level of effort used to assign classification | musallam |
| Level of effort used to assign subject headings | 200812151501 |
| Level of effort used to assign classification | musallam |
| -- | 200812151501 |
| -- | musallam |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Linton, Ian. |
| 9 (RLIN) | 2095 |
| 245 10 - TITLE STATEMENT | |
| Title | How to improve your marketing copy / |
| Statement of responsibility, etc. | Ian Linton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 151 p ; |
| Dimensions | 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A practical guide for sales and marketing personnel who must write and prepare the copy for promotional material. It provides an outline for the content of brochures, annual reports, sales proposals, presentations, direct marketing aids and sales support. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| 9 (RLIN) | 18446 |
| 971 ## - | |
| -- | bod.sva |
| -- | 940906 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 10.00 | HF5825 1993 | 1215 | 21/12/2024 | 1 | 20.00 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 10.00 | HF5825 1993 | 1214 | 21/12/2024 | 2 | 20.00 | 21/12/2024 | Books |