Strategic Management / Fred R. David.

By:

David, Fred R

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Edition: 7th edDescription: xxxii, 356, C-659 p. : ill. (some col.), col. maps ; 26 cmISBN:

0130807834

Subject(s):

DDC classification:

658.4/012 21

LOC classification:

HD30.28 .D385 1997

Summary: An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HD30.28 .D385 1997 (Browse shelf(Opens below))	1	Available	829
Books	Library First Floor	HD30.28 .D385 1997 (Browse shelf(Opens below))	2	Available	830

Includes bibliographical references and indexes.

An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.

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Strategic Management / Fred R. David.

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