Strategic Management /
David, Fred R.
Strategic Management / Fred R. David. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xxxii, 356, C-659 p. : ill. (some col.), col. maps ; 26 cm.
Includes bibliographical references and indexes.
An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.
0130807834
Strategic planning--Case studies.
Strategic planning.
HD30.28 / .D385 1997
658.4/012
Strategic Management / Fred R. David. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xxxii, 356, C-659 p. : ill. (some col.), col. maps ; 26 cm.
Includes bibliographical references and indexes.
An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.
0130807834
Strategic planning--Case studies.
Strategic planning.
HD30.28 / .D385 1997
658.4/012