| 000 | 00755cam a2200217 a 4500 | ||
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| 008 | 080915s2004 enka |b 001 0 eng d | ||
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_aHF5415 _b.D747 2004 |
| 100 | 1 |
_aDowling, Grahame R. _q(Grahame Robert) _924312 |
|
| 245 | 1 | 4 |
_aThe art and science of marketing : _bmarketing for marketing managers / _cGrahame R. Dowling. |
| 246 | 3 | _aArt & science of marketing | |
| 260 |
_aOxford : _bOxford University Press, _c2004. |
||
| 300 |
_axv, 441 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91271 |
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| 942 |
_2lcc _n0 _cBK |
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| 999 |
_c9990 _d9990 |
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