000			02654cam a22002654a 4500
001			vtls000006961
003			VRT
005			20250102222509.0
008			090407s2003 njua |b 001 0 eng d
020			_a0130497150
039		9	_a202301081432 _bshakra _c201402040148 _dVLOAD _c201005231002 _dmalmash _c200904070948 _dvenkatrajand _y200904070943 _zvenkatrajand
050	0	0	_aHF5415.13 _b.K64 2003
082	0	0	_a658.8 _221
100	1		_aKotler, Philip. _92887
245	1	0	_aMarketing Management / _cPhilip Kotler.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003.
300			_a1 v. (various pagings) : _bcol. ill. ; _c27 cm.
500			_aVarious multi-media instructional aids, including a web site, are available to supplement the text.
504			_aIncludes bibliographical references and indexes.
505			_a1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring Market Demand. 6. Scanning the Marketing Environment. 7. Analyzing Consumer Markets and Buyer Behavior. 8. Analyzing Business Markets and Business Buying Behavior. 9. Dealing with the Competition. 10. Identifying Market Segments and Selecting Target Markets. 11. Positioning and Differentiating the Market Offering through the Product Life Cycle. 12. Developing New Market Offerings. 13. Designing Global Market Offerings. 14. Setting the Product and Branding Strategy. 15. Designing and Managing Services. 16. Developing Price Strategies and Programs. 17. Designing and Managing Value Networks and Marketing Channels. 18. Managing Retailing, Wholesaling, and Market Logistics. 19. Managing Integrated Marketing Communications. 20. Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing. 21. Managing the Sales Force. 22. Managing the Total Marketing Effort.
520			_aFor MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.
650	0	0	_aMarketing _xManagement. _92888
942			_2lcc _n0 _cBK
999			_c989 _d989