| 000 | 00775nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000126376 | ||
| 003 | VRT | ||
| 005 | 20250102223424.0 | ||
| 008 | 200719 2020 000 0 eng d | ||
| 020 | _a9781526847232 | ||
| 039 | 9 |
_y202007191036 _zaalzain |
|
| 050 |
_aHF5415 _b.J5 2020 |
||
| 100 | 1 |
_aJobber, David, _d1947- _923131 |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber and Fiona Ellis-Chadwick |
| 250 | _a9th ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2020 |
||
| 300 |
_axxx, 831 p. : _bill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91271 |
|
| 650 | 0 |
_aMarketing _x-- Europe _y-- Case studies. _923132 |
|
| 700 | 1 |
_aEllis-Chadwick, Fiona _923133 |
|
| 942 |
_2lcc _n0 _cBK |
||
| 999 |
_c9478 _d9478 |
||