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008 170926 2016 xx 000 eng dd
020 _a9781292093635
039 9 _a202001081451
_balawaid
_c202001081450
_dalawaid
_y201709261117
_zakushoob
050 0 0 _aHF5415.123
_b.C55 2016
100 1 _aClow, Kenneth E.
_922529
245 1 0 _aIntegrated advertising, promotion & marketing communications /
_cKenneth E. Clow, Donald Baack.
250 _a7th ed.
260 _aBoston :
_bPearson ,
_c2016
300 _a496 p.: ll;
_c28 cm.
650 0 _aCommunication in marketing.
_91273
650 0 _aAdvertising.
_91275
700 1 _aBaack, Donald.
_922530
942 _2lcc
_n0
_cCR
999 _c9182
_d9182