000 | 00735nam a2200229 a 4500 | ||
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001 | vtls000121043 | ||
003 | VRT | ||
005 | 20250102223406.0 | ||
008 | 170926 2016 xx 000 eng dd | ||
020 | _a9781292093635 | ||
039 | 9 |
_a202001081451 _balawaid _c202001081450 _dalawaid _y201709261117 _zakushoob |
|
050 | 0 | 0 |
_aHF5415.123 _b.C55 2016 |
100 | 1 |
_aClow, Kenneth E. _922529 |
|
245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
250 | _a7th ed. | ||
260 |
_aBoston : _bPearson , _c2016 |
||
300 |
_a496 p.: ll; _c28 cm. |
||
650 | 0 |
_aCommunication in marketing. _91273 |
|
650 | 0 |
_aAdvertising. _91275 |
|
700 | 1 |
_aBaack, Donald. _922530 |
|
942 |
_2lcc _n0 _cCR |
||
999 |
_c9182 _d9182 |