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008 | 130226 | 000 0 eng d | ||
020 | _a9780070171008 | ||
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050 | _aHF5415.33 .U6 H38 2010 | ||
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_aHawkins, Del I. _99954 |
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_aConsumer behavior : building marketing strategy / _cDel I.Hawkins and David L. Mothersbaugh. |
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_aBoston: _bMcGraw-Hill Irwin, _c2010 |
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_axxii, 778 p.: _bill; _c28 cm. |
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_aConsumer behavior _95863 |
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_aMothersbaugh,David L. _920348 |
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