000			02951cam a2200277 a 4500
001			vtls000011369
003			VRT
005			20250102223259.0
008			120929s2010 nyuab |b 001 0 eng
010			_a2009-050314
020			_a9780521195331
020			_a0521195330
039		9	_a201402040223 _bVLOAD _c201209290833 _dlaila _y201209290833 _zlaila
050	0	0	_aHM851 _b.E24 2010
100	1		_aEasley, David. _920244
245	1	0	_aNetworks, crowds, and markets : _breasoning about a highly connected world / _cDavid Easley, Jon Kleinberg.
260			_aNew York : _bCambridge University Press, _c2010.
300			_axv, 727 p. : _bill., map ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: 1. Overview; Part I. Graph Theory and Social Networks: 2. Graphs; 3. Strong and weak ties; 4. Networks in their surrounding contexts; 5. Positive and negative relationships; Part II. Game Theory: 6. Games; 7. Evolutionary game theory; 8. Modeling network traffic using game theory; 9. Auctions; Part III. Markets and Strategic Interaction in Networks: 10. Matching markets; 11. Network models of markets with intermediaries; 12. Bargaining and power in networks; Part IV. Information Networks and the World Wide Web: 13. The structure of the Web; 14. Link analysis and Web search; 15. Sponsored search markets; Part V. Network Dynamics: Population Models: 16. Information cascades; 17. Network effects; 18. Power laws and rich-get-richer phenomena; Part VI. Network Dynamics: Structural Models: 19. Cascading behavior in networks; 20. The small-world phenomenon; 21. Epidemics; Part VII. Institutions and Aggregate Behavior: 22. Markets and information; 23. Voting; 24. Property.
520			_a"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.
650		0	_aTelecommunication _xSocial aspects. _920245
650		0	_aInformation society. _917417
700	1		_aKleinberg, Jon. _920246
942			_2lcc _n0 _cBK
999			_c8114 _d8114