000			01550cam a2200277 a 4500
001			vtls000010352
003			VRT
005			20250102223251.0
008			110817s2009 nyua |b 001 0 eng
010			_a2008-054877
020			_a9780273716860
039		9	_a201402040214 _bVLOAD _c201108170932 _dlaila _y201108170931 _zlaila
050	0	0	_aHD30.4 _b.S28 2009
100	1		_aSaunders, Mark, _d1959- _910131
245	1	0	_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill.
250			_a5th ed.
260			_aNew York : _bPrentice Hall, _cc2009.
300			_axxi, 614 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references (p. 561-572) and index.
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650		0	_aBusiness _xResearch. _95352
650		0	_aBusiness _xResearch _xData processing. _95353
700	1		_aLewis, Philip, _d1945- _95354
700	1		_aThornhill, Adrian. _95355
942			_2lcc _n0 _cBK
999			_c7993 _d7993