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| 245 | 1 |
_aBusiness Basics Marketing : _bA Study Guide for Degree Students/ |
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| 260 |
_aLondon: _bBPP، _cc2000. |
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| 300 |
_a394 p: _b؛ill. _c28 cm |
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| 520 | _aFrom a range of study guides for business degree students combining a user-friendly style of a study guide with the detail of a textbook. It is a blend that reflects the changing university environment in which self-study is becoming increasingly important. This revised edition features the use of icons to signpost the student through the book, case examples to illustrate technical points, over 100 multiple-choice questions, and exam-style questions. | ||
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