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| 005 | 20250102223210.0 | ||
| 008 | 090201s1990 enka |bs 001 0 eng d | ||
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_aHF5415.13 _b.W48 1990 |
| 100 | 1 |
_aWestwood, John, _d1947- _912629 |
|
| 245 | 1 | 4 |
_aThe Marketing Plan : _bA Practitioner's Guide / _cJohn Westwood. |
| 260 |
_aLondon : _bKogan Page, _c1990 _g(1992 printing) |
||
| 300 |
_a217 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [209]) and index. | ||
| 520 | _aA step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets. | ||
| 650 | 0 | 0 |
_aMarketing _xManagement. _92888 |
| 942 |
_2lcc _n0 _cBK |
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| 999 |
_c7289 _d7289 |
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