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050	0	0	_aHM251 _b.A756 1997
082	0	0	_a302 _220
245	0	0	_aApplied social psychology / _cedited by Stanley W. Sadava, Donald R. McCreary.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1997.
300			_axvii, 380 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 331-366) and indexes.
505			_a(NOTE: Each chapter concludes with Summary and Suggested Readings.) Preface. 1. Applied Social Psychology: An Introduction, Stanley W. Sadava. Historical Background. Action Research. Post Lewin Action and Reaction. Applying Social Psychology. Practical Theory. Applied Social Psychology Today. 2. Research Methods in Applied Social Psychology: Donald R. McCreary. Identifying Research Goals. Defining Variables. Selecting a Research Method. Experimental Designs. Correlational Designs. Quasi-experimental Designs. Qualitative Methods. Avoiding Mono-method Bias. Ethical Considerations. Practical Considerations. Data Analysis. Descriptive Statistics. Inferential Statistics. Research Limitations. Practical Significance. Generalizability. 3. The Contribution of Surveys to Applied Social Psychology: Michael King. Characteristics of a Survey. A Brief History of the Survey Method. What Makes a Good Survey? Survey Mode. Wording, Format, and Context. Question Wording. Question Format. Question Context. Sample Selection Procedures. Survey Implementation. Estimating Survey Accuracy. Ethical Issues in the Use of Surveys. Conclusions and Implications. 4. Program Evaluation: S. Mark Pancer. Programs and Program Evaluation. Purposes of Evaluation. Approaches to Evaluation. The Stakeholder Approach. Utilization-focused Evaluation. Quantitative vs. Qualitative Approaches. Formative and Summative Evaluation. The Developmental Stage Approach to Evaluation. Assessing the Need for Programs. Indicator Approaches. Survey Approaches. Community Impressions Approaches. Assessing a Program's Evaluability. Program Goals. Program Activities. Program Logic or Theory. Assessing a Program's Processes and Services. Management Information Systems. Process Evaluation and Quality Assurance. Assessing Program Outcomes. The Quantitative Approach. Qualitative Approaches. Quantitative or Qualitative? Assessing
520			_aAppropriate for undergraduate courses in Applied Social Psychology. Some background in social psychology required. Designed for students with a wide range of interests and skills, this practical, contemporary text takes the methods and theories of social psychology into the real-life settings of today's society, including health, law, the environment, business and the media. Drawing from the academic and practical experience of applied social psychologists who are experts in their fields, it conveys the excitement and potential of social psychology in our society by showing students firsthand how a social psychologist conducts a survey for a client, evaluates a social program, improves the communication skills of medical students, consults for the courts, designs a marketing campaign and a program to reduce pollution, and resolves conflicts in an organization.
650		0	_aSocial psychology. _96432
700	1		_aSadava, Stanley W. _918483
700	1		_aMcCreary, Donald R. _918484
942			_2lcc _n0 _cBK
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