000			02143cam a22002894a 4500
001			vtls000002934
003			VRT
005			20250102223202.0
008			081207s2004 ohua |b 001 0 eng
010			_a2002-116944
020			_a032418669X
039		9	_a201402040109 _bVLOAD _c201006121135 _dmalmash _c200812071042 _dmusallam _y200812071041 _zmusallam
050	0	0	_aHF5718 _b.P43 2004
100	1		_aPenrose, John M. _918419
245	1	0	_aBusiness communication for managers : _ban advanced approach / _cJohn M. Penrose, Robert W. Rasberry, Robert J. Myers.
250			_a5th ed.
260			_aMason, OH : _bThomson/South-Western, _cc2004.
300			_ax, 470 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Advanced business communication. 4th ed. 2001.
504			_aIncludes bibliographical references and index.
520			_aThis text is designed for MBA students or those with business experience who will require excellent command of written, spoken, and graphic communication as it relates to managers. Featured are well-balanced discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, technological influences in communication, and illustrative examples. The text includes unique, practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and how to conduct an interview with the media examples. We continue heavy coverage in technology by integrating new technologies throughout the revision. The communication concepts remain largely the same - the technology that we use to communicate has changed and our revision will reflect those changes. This edition expands coverage of listening skills, intercultural communication, e-plagiarism, developing PPT presentations, and writing instructions. The book will maintain it's high-level look and feel.
650		0	_aBusiness communication. _9702
700	1		_aRasberry, Robert W. _918420
700	1		_aMyers, Robert J., _d1946- _918421
700	1		_aPenrose, John M. _tAdvanced business communication. _918422
942			_2lcc _n0 _cBK
999			_c7143 _d7143