000			01483nam a2200277 a 4500
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005			20250102223156.0
008			081112s2006 ohua f|b 001 0 eng
015			_aGBA531890 _2bnb
020			_a0324323794
039		9	_a201402040055 _bVLOAD _c201006220757 _dmalmash _c201006220756 _dmalmash _c200910241409 _dNoora _y200811121235 _zmusallam
050			_aHF5415 _b.K86
100	1		_aKurtz, David L. _918227
245	1	0	_aPrinciples of marketing / _cDavid L. Kurtz, Louis E. Boone.
250			_a12th ed.
260			_aMason, Ohio : _bThomson South-Western, _cc2006.
300			_alii, 656 p. : _bill. _c28 cm.
500			_aPrevious ed.: 2003.
500			_a"International student ed." - on cover.
504			_aIncludes bibliographical references and index.
520			_aCONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
650		0	_aMarketing. _91271
700	1		_aBoone, Louis E. _918228
942			_2lcc _n0 _cBK
999			_c7030 _d7030