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| 010 | _a2003-108966 | ||
| 020 | _a0324200447 (Student ed. package) | ||
| 020 | _a0324221355 (Student ed. core) | ||
| 020 | _a0324225180 (Intl. stud. ed. package) | ||
| 020 | _a0324225199 (Int.. stud. ed. core) | ||
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_aMarketing Principles and Best Practices / _cK. Douglas Hoffman ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2005. |
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| 300 |
_axlii, 598 p. : _bcol. ill. ; _c29 cm. |
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| 500 | _aRev. ed. of: Marketing : best practices. 2nd ed. c2003. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aSeventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective. It combines the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. | ||
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_aHoffman, K. Douglas. _918212 |
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