000			01653pam a2200289 a 4500
001			vtls000001901
003			VRT
005			20250102223155.0
008			081112s1992 enka |b 001 0 eng
010			_a92-009025
020			_a0077074424 :
039		9	_a201402040059 _bVLOAD _c201103271459 _dmalmash _c201002281041 _dmalmash _c200811161132 _dvenkatrajand _y200811120828 _zalawaid
050	0	0	_aHF5415 _b.P234 1992
100	1		_aPalmer, Adrian. _918209
245	1	4	_aThe Business and Marketing Environment / _cAdrian Palmer and Ian Worthington.
260			_aLondon ; _aNew York : _bMcGraw-Hill Book Co., _cc1992.
300			_axiii, 257 p. : _bill., map ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aMarketing - an overview; the nature of the marketing environment; business organizations - classification; organizational growth; the competition environment; the national economic environment; the political environment; the social and demographic environment; the social responsibility of organizations; the legal environment; the technological environment; the international marketing environment; the information environment.
520			_aThis text includes the management of information by discussing key indicators of the marketing environment, environmental scanning, marketing information systems and the management of customer, supplier and distributor information.
650		0	_aMarketing. _91271
650		0	_aExport marketing. _910073
650		0	_aOrganizational effectiveness. _910228
650		0	_aMarketing research. _918210
700	1		_aWorthington, Ian, _d1946- _918211
942			_2lcc _n0 _cBK
999			_c7023 _d7023