000			01195nam a2200217 a 4500
001			vtls000001011
003			VRT
005			20250102223151.0
008			081022s1994 enk | 000 0 eng d
020			_a0077077407
039		9	_a201402040052 _bVLOAD _c201002241142 _dmalmash _c200810281352 _dvenkatrajand _c200810220954 _dmalmash _y200810220952 _zmalmash
050			_aHD59 _b.H32 1994
100	1		_aHaywood, Roger, _d1939- _918052
245	1	0	_aManaging Your Reputation _b: How to Plan and Run Communications Programmes that Win Friends and Build Success / _cRoger Haywood
260			_aLondon : _bMcGraw-Hill Book Co, _cc1994
300			_axvii, 222 p. ; _c23 cm
505			_aBasic principles; Board policy; Managing the function; Objectives; Appraisal; Marketing; Employees; Public affairs; Corporate/investor relations; Issues and crises; Personal skills.
520			_aBased on the premise that business and business relationships are all about the right communication, this book argues that public relations should be managed like any other valuable asset - with objectives, strategy, planning, control and appraisal of performance.
650		0	_aPublic relations _918053
942			_2lcc _n0 _cBK
999			_c6937 _d6937