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008			080916s1997 enk |b 001 0 eng
020			_a0136501699
039		9	_a201402040045 _bVLOAD _c201002141344 _dmalmash _c200907081135 _dvenkatrajand _c200809290956 _dmalmash _y200809161023 _zmalmash
050	0	0	_aHB171.5 _b.H372 1997
100	1		_aHeather, Ken. _917932
245	1	0	_aUnderstanding Economics / _cKen Heather.
250			_a2nd ed.
260			_aLondon ; _aNew York : _bPrentice Hall, _c1997.
500			_aRev. ed. of: Modern applied economics. 1st ed. 1994.
504			_aIncludes bibliographical references and index.
505			_aTable of contents: Eastern European Economic Reforms; The Road to Freedom? The Stock Market: A Quick Way to Riches? Traffic Jams: Could Britain Import a Solution from Singapore? The National Health Service is Radical Treatment Needed? The Regional Problems: Why Is It So Depressing? Small Firms: On Being Small and Beautiful. British Coal: Why the Future is So Black. Europe's Airline Prices: The Sky's the Limit? Business Behaviour: Are Profits Everything? Government Spending: Do We Get Value For Money? Trade Unions: Labour Market Manipulations? Damaging the Earth: How Much Does It Really Matter? Unemployment: What Can the Government Do? Does Britain Invest Enough? Beating Inflation: Is It Really Worth It? The Rich Get Richer and The Poor Get Poorer. : The Supply-Side Revolution. Privatisation: A Supply Side Improvement? Does the UK Want an Independent Central Bank? Manufacturing Trade: Not Made in Britain. Giving Up Sterling: Too High A Price to Pay? Appendices: (i) A Guide to Sources of Information. (ii) Sources of Information on Share Prices. (iii) Measuring the Distribution of Income: The Gini Coefficient. (iv) The Deviation of the Demand Curve for Labour. (v) The Determination of the Multiplier. (vi) Index
520			_aSummary: In the wake of modular courses specifically designed to introduce the non-specialist to the subject of economics, many academics have begun to find traditional introductory economics texts far too comprehensive and removed from the real world for the needs of their students. Non-specialist students normally require a more applied and openly friendly approach to economics which provides them with the motivation to understand the subject. This text is aimed at such students. A friendly written stlye and helpful layout is combined with an applied approach to produce the ideal introductory text for the non-specialist. The text starts with real-world applications such as traffic congestion or European airline pricing. These are then expanded to show the economic theory which underpins them with key concepts being reinforced at the end of each chapter. Theory is presented in the order most commonly found in introductory economics courses, and also has a balanced coverage of macroeconomic and microeconomic topics. The text is written from a European perspective although examples are drawn from around the globe. Teacher's Manual (0-13-650177-X).
650		0	_aEconomics. _9788
942			_2lcc _n0 _cBK
999			_c6878 _d6878