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008			080913s1992 njua | 001 0 eng d
020			_a0135544785
039		9	_a201402040047 _bVLOAD _c201002141324 _dmalmash _c200907060900 _dvenkatrajand _c200809271239 _dalawaid _y200809131154 _zstaff
050			_aHB171.5 _b.D684 1992
100	1		_aDouglas, Evan J. _917901
245	1	0	_aManagerial Economics : _bAnalysis and Strategy / _cEvan J. Douglas
250			_a4th ed. / _bwith empirical cases by Scott Callan
260			_aEnglewood Cliffs ; _aLondon : _bPrentice-Hall International, _cc1992
300			_axxi, 655 p. ; _c24 cm
504			_aIncludes bibliographical references and indices
505			_aDecision making under risk and uncertainty; demand theory, analysis and estimation - consumer behaviour, market demand analysis for decision making, estimation of the demand functions; production and cost analysis - production functions and cost curves, cost concepts for decision making, cost estimation and forecasting; pricing analysis and decisions - models of the firm's pricing decisions, pricing decisions in practice, new product pricing, bids and price quotes; topics in managerial economics - advertising and promotional decisions, product quality and competitive strategy, capital budgeting and investment decisions.
520			_aThis text focuses on the economic theory that is relevant to business decision making, examines business practice in the light of this theory and gives recent examples of business practice. Subjects covered include decision making, demand and cost theory and estimation, pricing models and practices, advertising, quality choices and capital budgeting. This new edition features empirical cases which require the student to analyze business situations using real data. Other new additions include many end-of-chapter problems and short cases and coverage of recent advances in economics that are valuable in the study of managerial economics.
650		0	_aEconomics _9788
700	1		_aCallan, Scott. _917902
942			_2lcc _n0 _cBK
999			_c6866 _d6866